When designing an e-commerce site, you must be attentive to its usability and its ability to persuade. The goal of a good e-commerce site is to gradually get users to buy the product they wish to acquire. To ensure that they are the most easily possible, you must ensure that your site is "usable" as possible.
In this article, we will identify the two most important factors in both areas to help you optimize your website and thus increase your sales. Visit this page : Miami Web Site
A practical design
When visitors arrive at your online store, they want, just as in a shop and oriented to be served quickly. So the more your site is easy to use, less visitors must think about its operation more they will stay up on it and will be inclined to do business with you.
With contextual links, it is best to continue the HTML tradition, keeping links with contrasting colors and underlining. Users also like to know where they are. Links already visited should be in a different color.
One of the best ways to lose your customers is probably lost when they are on your site. It is therefore likely that they are not buying. To overcome this problem, use an ascending navigation (railway) allowing the user to see the progress.
A persuasive design
Once the work on the usability of your site e-commerce carried out and visitors can easily find their way, then we must think about the second part of the design of your site. You have to go to them where you want them to go. Here are some tips to achieve this goal:
Once the user has put some items in her cart and clicked on the button, there is a good chance that he actually want to buy something. So whatever you do, you must facilitate filling of credit card information and click action to confirm the order.
It is necessary to remove all unnecessary links from the order page. For example, all links to the home page and internal search engine. If the user goes searching for other products then it is possible that he is distracted by various elements and forgets that he was buying something. But make sure, however, that the user always has access to information about the product he is about to buy.
You should also ban order process too long (several pages) Just ask the customers with the information you really need.
One of the main habits of users search for a product from a website is to use the internal search engine.
Try setting your products using keywords by relying on research conducted by users. Thus, if a customer is looking for a word related to a product but which is not included in the title or in the description of a product, it could still be submitted.
You must also make "product sheets" as descriptive as possible. Do not assume that users are as competent as you about the products you sell.
By following these tips, you will soon observe an increase in your conversion rate on your e-commerce site.
In this article, we will identify the two most important factors in both areas to help you optimize your website and thus increase your sales. Visit this page : Miami Web Site
A practical design
When visitors arrive at your online store, they want, just as in a shop and oriented to be served quickly. So the more your site is easy to use, less visitors must think about its operation more they will stay up on it and will be inclined to do business with you.
With contextual links, it is best to continue the HTML tradition, keeping links with contrasting colors and underlining. Users also like to know where they are. Links already visited should be in a different color.
One of the best ways to lose your customers is probably lost when they are on your site. It is therefore likely that they are not buying. To overcome this problem, use an ascending navigation (railway) allowing the user to see the progress.
A persuasive design
Once the work on the usability of your site e-commerce carried out and visitors can easily find their way, then we must think about the second part of the design of your site. You have to go to them where you want them to go. Here are some tips to achieve this goal:
Once the user has put some items in her cart and clicked on the button, there is a good chance that he actually want to buy something. So whatever you do, you must facilitate filling of credit card information and click action to confirm the order.
It is necessary to remove all unnecessary links from the order page. For example, all links to the home page and internal search engine. If the user goes searching for other products then it is possible that he is distracted by various elements and forgets that he was buying something. But make sure, however, that the user always has access to information about the product he is about to buy.
You should also ban order process too long (several pages) Just ask the customers with the information you really need.
One of the main habits of users search for a product from a website is to use the internal search engine.
Try setting your products using keywords by relying on research conducted by users. Thus, if a customer is looking for a word related to a product but which is not included in the title or in the description of a product, it could still be submitted.
You must also make "product sheets" as descriptive as possible. Do not assume that users are as competent as you about the products you sell.
By following these tips, you will soon observe an increase in your conversion rate on your e-commerce site.
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